I noticed that successful artists often stick to a particular theme or style when posting items online, or in a gallery. Is this a strategy for building a recognized art brand to improve sales?
Pay close attention to your DPW analytics, it will tell you what you are selling. If that becomes a trend for you, yes, you may want to continue to paint that subject, but I don’t think it’s because artists are building a brand, rather reacting to what sells for them. It doesn’t mean you can’t paint other things, paint what you love, if you love it, chances are collectors will too.
Yes, listing artwork with a consistent theme can absolutely help improve art sales.
Buyers—especially online—are often drawn to cohesive portfolios that tell a story or reflect a recognizable style. A consistent theme helps you:
- Build a strong brand identity as an artist
- Attract collectors who are interested in a specific subject, medium, or mood
- Encourage multiple purchases (e.g., buyers decorating a space often want several pieces that go well together)
- Stand out in marketplaces where shoppers are overwhelmed by variety