Daily Paintworks (DPW) | About DPW

Low number of views and engagement

(Daily Paintworks) #21

I’ve been paying attention to this conversation about the traffic page and appreciate all the insight and feedback.

As the only member of the DPW development team, things change and improve only if I give it my attention. While I have long been aware of the confusion the traffic chart has caused, it has only been because of this feedback that I have been able to rethink it and clearly understand the issues involved.

Where is the Line Chart?

The traffic chart has long confused many of our members and, I fear, many of those who haven’t reported being confused, simply didn’t know they were misinterpreting the data. After years of it being this way I have sheepishly discovered that all the confusion was my doing because I was displaying the data incorrectly.

The traffic data represents the total number of clicks (view and other) that a given work of art has received on DPW and in the artist’s DPW Gallery. The vertical axis is the number clicks and the horizontal axis is the most recent date each work has appeared on the What’s New page. Each data point therefore represents a single work of art.

Presented as a line chart, however, the data looks more like the amount of traffic received over time. Further, since the points on the right represent works that generally had less time and exposure on DPW, and therefore fewer clicks, the line usually descended to the right, which understandably lead many artists to believe their traffic and thus exposure on DPW was decreasing over time, when it wasn’t.

I have now realized the data needs to be presented so a time-based relationship between the data points is not implied. The data points need to be shown disconnected so they can more easily be seen to represent individual and unrelated works of art.

I had thought a vertical bar chart would be the best (or least bad) presentation to achieve this goal, however thanks to Fritz’s feedback, I have switched to a scatter chart instead.

Where are the Artist Averages?

The other question is what happened to the artists’ averages? Presenting averages would make sense if the data did, in fact, represent traffic over time. It really doesn’t make sense, however, with the data representing clicks per individual artwork. This is because the clicks are on works of art over time, not clicks on a given day.

The only link in the old line chart between your data and the average data was the date your work and the work of everyone else that made up the average most recently appeared on the What’s New page. This really falls apart when much older work, with many clicks is reposted to the What’s New page, which it can be up to three times as often as every six months, and really skews the average. Unfortunately this happens more and more often.

There is Better to Come

As penance :-), I am going to rethink, improve, and expand the traffic feature in the coming weeks. I will keep the clicks per artwork that it always has had, as it offers insight into relative popularity, and I will add actual traffic over time data, as well.

Total Views For Gallery
(Fritz Jooste) #22

Thanks so much David for the excellent explanation and for your efforts in improving this useful feature of your site. I think the scatterplot is much better than the bar chart, and I hope others agree.
As a relative newcomer to DPW and also to selling my work on the internet there are a few metrics that are important to me: 1) Which of my paintings attract more attention than others; 2) is the interest in my work increasing over time; and 3) how is my work doing relative to DPW in general, without being overly influenced by a few superstar outliers.

I think the new scatterplot answers the first two. If you can think of a way to give us feedback on the third your site would be even better.

Thanks again for taking our feedback on board. I can see from the time in the USA you have put in a long day!! Here in New Zealand I am typing away in a balmy Sunday afternoon. :grinning:

(Jacqueline Davis) #23

Thank you for the explanation David.

(Sunny Avocado) #24

Love the scatter chart, it’s so cute! :smiley:

(Rosemary Antel) #25

Thank you for clarifying the issues. The scatter plot is useful for me to see which works attract the most views. Those paintings are the ones that I try to analyze to see what creates the stronger attraction. Subject, composition, color? I paint what pleases me, but I don’t want to invest in a frame or do a larger version if I am the only person who enjoys the work. Without statistics, I have no way of evaluating the market demand. I assume if the audience likes it enough to click it, it might be a good idea to target marketing that image.

Then again, maybe all the clicks are other artists rather than shoppers. How can I tell? I know that I look at other artists’ work as an art appreciator, and sometimes comment as such. But my space is stuffed with my and others art already! So I rarely purchase anymore art.

(Nan Johnson) #26

Thank you David, for the explanation & the changes!

(Cathleen Rehfeld) #27

Hi David, I absolutely love how you have developed the DPW site. I do see what you mean about how it could be interpreted in different ways. I remember seeing data for one day that was way off, because that artist had their work on DPW for years, so it had collected thousands of clicks. Maybe there needs to be separate charts. One chart for “Total Clicks” and another chart “clicks for the auction period”? or a 24 hour period from the time it was posted?

(Prat B) #28

Hello David,

initially, my work was getting the usual eyeballs. After that, two of my works which were scheduled to appear on two different days, simply were not published at all. I sent mail to Sophie but not before deleting my work. She has asked me to inform if there is a repeat of the situation. I am new to this site, and so do not know where the problem lies, is it in the way I am adding work to my gallery or whether it is the site itself, or whether it is a bug …I just don’t know. But, I have been painting, and not wanting to add to the gallery, I don’t know if I am disappointed or just disappointed…
Averages work when the work is published in the front page, when work does not appear on the front page at all, what is to be done? :hibiscus:

(Mary Hubley) #29

Hi, David - it would also be useful to see which paintings were on the DPW painting of the day. I get so many more ‘hits’ on paintings that get onto the FB page. If it’s easy to do maybe just a different color ‘dot’ on those paintings?

(Charlotte Fitzgerald) #30

A few times when my work did not appear when expected I realized I had put the wrong front page date.

(Daily Paintworks) #31

@Mary_Hubley, there isn’t currently a way to see a list of paintings that have been picked for our FB page, however, you can drill down on each painting in the artwork list to the left of the popularity chart and see its day-to-day view history, including if and when it was picked for our FB page, on the front page, and more. You can also see the total number of your paintings we have picked for our FB page on your analytics dashboard.