Welcome to DPW! For folks who don’t know me, I am Carol Marine’s husband and the developer and co-owner of DPW. This is a topic that Carol and I have talked about quite a lot recently.
One important thing to keep in mind is that while DPW does offer auctions, they are only offered as one way to sell work through DPW. Yes, selling through online auctions was a key part of the original “Daily Painting” approach, however they are not, in any way, suggested to be or presented as the “preferred” way to sell through DPW.
Carol and I don’t believe that there is anything fixable that is actively deterring sales through auctions in DPW. If we did, you can trust we would be working hard to identify and remove the deterrence. Instead our best thoughtful guess is it is a matter of naturally evolving preferences and expectations and that this change is not specific to DPW.
We think that just as Google changed expectations with search, Amazon is doing the same with online purchasing. Folks have (especially in my case!) become accustomed to Amazon Prime’s two day delivery. This is to say that people are growing to prefer having something sooner rather than later and so are inclined toward immediate purchases instead having to wait 5 to 7 days for an auction to end with the risk they may not even win the bidding.
Carol has been selling her work almost exclusively through auctions since the early days of the Daily Painting movement. This has worked well for her in great part because the size of her following usually results in several bidders bidding on each painting. She has, however, for just the reasons given above, been thinking about giving immediate purchase PayPal links a try.
Happily, we designed just the flexibility needed into DPW from the beginning! In DPW you are free to chose to use our auctions or you can, instead, quickly and easily use DPW generated PayPal links for immediate purchases. In both cases, DPW will manage the sale, mark the work as sold and paid, and gather the transaction’s and the buyer’s information. Note that DPW only charges a sales commission on auction sales. There are no commissions or fees when selling with PayPal links or with any other way.
Alternately, you can chose not to use either our auctions or our PayPal links, but instead copy and paste in a buy URL to another online venue, such to as an eBay auction or an Etsy page. With such offsite sales, DPW is not able to track the sale, however, it is easy to do so manually through your DPW Art Tracking Grid.
If you want, you can take a look at how sales through DPW are trending. Just go to our What’s Selling page and click on the Statistics button to see a chart of auction, PayPal, and other sales over the last few years. You will see that while DPW auction sales are declining, PayPal and other sales are growing.
Aug 22, 2017 Update: After further thought and experimentation, Carol has decided to go back to selling through DPW auctions. She found her prices end up being higher with auctions. It is important to keep in mind that Carol has developed a large following over the years and so there are usually several bidders competing on each auction.