I just had a customer tell me she hadnt heard from DPW sjnce she bid on my painting and she was sure the auction must have ended by now. I told her it had but someone outbid her. She was disappointed and said if she had known, she would have bid again.
I asked her if she had followed the auction and she didnt know anything about that. She said she wished she had been notified because “People like her who arent techy dont know to take extra steps”. She just placed her bid and sat back thinking all was good.
This sounds like the profile of most of my market. They rarely use their computer for more than occasionally checking their email. Most do not even have a FB page.
I wonder if it would make since to automatically notify a bidder if they are outbid giving them the chance to bid higher. At that time they could opt out of receiving notifications if they so desire.
Thanks for reading!